Tell a Story. About People.

Tell a Story. About People.   A marketer always faces the same challenge … how do I best describe a product that will make people want to buy? Regardless of the business or the industry or the product … how do I tell you what it is and what it does? And there are many ways to come up with…

The Ant Farm

The Ant Farm   Every time I visit my local big-box warehouse retailer, I’m amazed at how people lose all sense of decorum … using their industrial-strength shopping carts as battering rams … and simply dart from clothing to electronics to cereal to wine … and, of course, to the always highly popular “sample” carts…

What You Do Matters. But Why?

What You Do Matters.  But Why? Sitting with long-time friends and colleagues, our conversation rambled back-and-forth about family, sports, taxes, good food … the usual topics. When we turned to work, I asked how things were going, and what exactly their company does. The response was somewhat expected … our company “monitors this” to “do that” and…