Launched in 2011, SFB is a strategic marketing consulting firm that helps companies grow by leveraging insights and data, defining their brand, crafting and refining offerings, launching solutions and analyzing results for continuous improvement. With organizations facing greater demands from both the market and from competition, decision makers are faced with ongoing challenges to drive growth in their business while also demonstrating solid return on their investments. The IDEAs approach addresses these challenges, by efficiently capturing both market and customer intelligence, and then incorporating those findings into go-to-market strategies and tactics for maximum results.
Russell is a seasoned executive with a track record of success across the entire spectrum of marketing, from strategy development to tactical execution. His client engagements include many industries, such as financial services, travel and transportation, healthcare, retail, consumer services and more. He has deep experience in product marketing and related strategies with a distinct focus on revenue growth. Russell previously led U.S. marketing for WorldPay, a global electronic payments processor and a former division of The Royal Bank of Scotland, where his efforts grew top-line revenue by 10-12% each year. Before WorldPay, Russell was an integral part of the direct-to-consumer business at Equifax. He helped launch the online business for individuals to obtain credit reports, scores and monitoring services. He also created an insights and intelligence function that enabled the company to gauge market demand and performance of various products and services. Early in his career, Russell held numerous marketing roles at Delta Air Lines, and most notably, he led the team that launched Delta.com. Russell earned a Bachelor of Business Administration in Accounting from the Terry College of Business at The University of Georgia, and a Masters of Business Administration in Finance from the J. Mack Robinson College of Business at Georgia State University.
Steve Denker is a dynamic, experienced marketer who focuses on building robust acquisition and retention programs. Much of his current work includes powerful social media and broader digital marketing campaigns that have yielded outstanding client results. Prior to SFB, Steve was the Vice President of Marketing and Digital for WarnerMedia, focusing on network, VOD and streaming initiatives. In this role, he was responsible for entertainment relationships and marketing functions, including digital strategy and social media, content, planning, allocation and campaign management as well as digital products, websites, apps, and operations. He worked closely with HBO Max, overseeing social and linear executions promoting classic movies on the streaming service. He began his marketing career at The Coca-Cola Company working on experiential executions and customer marketing teams in sports and entertainment. Partners included the NHL, Blockbuster Video, Disney and Universal Studios. A consistent role throughout his career has been forming strategic partnerships with brands across industries including finance and insurance, consumer products, travel and hospitality, and entertainment. Additionally, he has worked with multiple start-ups and was the co-founder COO of Beach.com. In 2015, he was named a Digital Marketer of the Year Finalist from the Technology Association of Georgia.
Rosemary is a full-spectrum marketer, with extensive experience across FinTech, supply chain and big data. Her career has been in B2B organizations with an emphasis on data-driven marketing strategies and programs with measurable ROI. She has extensive experience in product marketing, and was an early adopter of marketing automation.
Rosemary previously led global marketing for Elavon, the payments subsidiary of US Bank. Prior to that, she led the North American field marketing team at Manhattan Associates, a leader in supply chain management software. Her team there included inside sales, and thus involved a keen focus on integrated marketing programs to drive demand generation. She started her career in sales in the payments field before transitioning to product strategy and product marketing roles at Equifax and First Data. Rosemary graduated from Ohio State University with a degree in Marketing, and earned an MBA in Finance from DePaul University.
At Helium, we take a lot of pride in having worked with clients in a wide range of industries, including real estate, insurance, big box retail, restaurants, health & beauty, marketing, advertising and sports entertainment.
newday Media Services is an independent media planning and buying agency. We’re experienced – with over 20 years of media planning and buying experience across all media types. We’re independent, which means that the only approval we care about is that of our clients. And because we’re independent, we’re nimble. The media landscape has never been more complex, and it is rapidly evolving. As media trends change, we can move quickly to provide innovative options to our clients.
SFB IDEAS is a proud to be recognized for the second year in a row in the Bulldog 100. Each year, the University of Georgia Alumni Association names the Bulldog 100 by recognizing the 100 fastest-growing businesses owned or operated by UGA alumni. Click here for more details.