Launched in 2011, SFB is a strategic marketing consulting firm that helps companies grow by leveraging insights and data, defining their brand, crafting and refining offerings, launching solutions and analyzing results for continuous improvement.  With organizations facing greater demands from both the market and from competition, decision makers are faced with ongoing challenges to drive growth in their business while also demonstrating solid return on their investments.  The IDEAs approach addresses these challenges, by efficiently capturing both market and customer intelligence, and then incorporating those findings into go-to-market strategies and tactics for maximum results.