Launched in 2011, SFB is a strategic marketing consulting firm that helps companies grow by leveraging insights and data, defining their brand, crafting and refining offerings, launching solutions and analyzing results for continuous improvement. With organizations facing greater demands from both the market and from competition, decision makers are faced with ongoing challenges to drive growth in their business while also demonstrating solid return on their investments. The IDEAs approach addresses these challenges, by efficiently capturing both market and customer intelligence, and then incorporating those findings into go-to-market strategies and tactics for maximum results.
Russell is a seasoned executive with a track record of success across the entire spectrum of marketing, from strategy development to tactical execution. His client engagements represent a broad spectrum of many industries, including financial services, travel and transportation, healthcare, retail and consumer services. He has deep experience in product marketing and related strategies, all with a distinct focus on revenue growth. Russell previously led U.S. marketing for WorldPay, a global electronic payments processor and a former division of The Royal Bank of Scotland, where his leadership and innovative programs grew top-line revenue by 10-12% each year. Before WorldPay, Russell was an integral member of the direct-to-consumer business at Equifax, and launched the market-leading ecommerce site for consumers to obtain their personal credit report, scores and monitoring services. He also created an insights and intelligence function there that grew to an integral enterprise discipline, which enabled Equifax to more effectively gauge market demand and performance of a broad portfolio of products and services. Early in his career, Russell held a variety of marketing roles at Delta Air Lines, and most notably, he led the team that launched Delta.com to provide online reservations, self-service seat assignments and a variety of online account management features. Russell earned a Bachelor of Business Administration in Accounting from the Terry College of Business at The University of Georgia, and a Masters of Business Administration in Finance from the J. Mack Robinson College of Business at Georgia State University.
At Helium, we take a lot of pride in having worked with clients in a wide range of industries, including real estate, insurance, big box retail, restaurants, health & beauty, marketing, advertising and sports entertainment.
newday Media Services is an independent media planning and buying agency. We’re experienced – with over 20 years of media planning and buying experience across all media types. We’re independent, which means that the only approval we care about is that of our clients. And because we’re independent, we’re nimble. The media landscape has never been more complex, and it is rapidly evolving. As media trends change, we can move quickly to provide innovative options to our clients.
SFB IDEAS is a proud member of the 2020 Bulldog 100. Each year, the University of Georgia Alumni Association names the Bulldog 100 by recognizing the 100 fastest-growing businesses owned or operated by UGA alumni. Click here for more details.