Is your brand 2020-certified?

Is Your Brand 2020-certified?Looking ahead, a new category of business and brand evaluation emerges. We’ll call it “2020-certified.” Organizations should embrace planning cycles that include stress-testing their operations, products and services — and their brand — to project future performance based on very challenging circumstances. Learn about our five steps of readiness.   Click here…

What You Do Matters. But Why?

What You Do Matters.  But Why? Sitting with long-time friends and colleagues, our conversation rambled back-and-forth about family, sports, taxes, good food … the usual topics. When we turned to work, I asked how things were going, and what exactly their company does. The response was somewhat expected … our company “monitors this” to “do that” and…