Tell a Story. About People.

Tell a Story. About People.   A marketer always faces the same challenge … how do I best describe a product that will make people want to buy? Regardless of the business or the industry or the product … how do I tell you what it is and what it does? And there are many ways to come up with…

The Ant Farm

The Ant Farm   Every time I visit my local big-box warehouse retailer, I’m amazed at how people lose all sense of decorum … using their industrial-strength shopping carts as battering rams … and simply dart from clothing to electronics to cereal to wine … and, of course, to the always highly popular “sample” carts…

Service. THE Cornerstone of Your Brand.

Service.  THE Cornerstone of Your Brand. Businesses of all sizes and shapes tend to focus on the tangible components of their brand … what are my products … how is my logo being used … are the right colors together in the correct combination … and so forth.  Yes, those are important components of your…

What You Do Matters. But Why?

What You Do Matters.  But Why? Sitting with long-time friends and colleagues, our conversation rambled back-and-forth about family, sports, taxes, good food … the usual topics. When we turned to work, I asked how things were going, and what exactly their company does. The response was somewhat expected … our company “monitors this” to “do that” and…

Start.

Start. Many business activities are often discussed, but sometimes don’t get past the conference room table.  It’s easy to sit around and contemplate “your next step”, but when it’s time to put thoughts into action, well, it can be challenging. Why is that? Some might say it’s lack of desire … or interest … in…