Is your brand 2020-certified?

Is Your Brand 2020-certified?Looking ahead, a new category of business and brand evaluation emerges. We’ll call it “2020-certified.” Organizations should embrace planning cycles that include stress-testing their operations, products and services — and their brand — to project future performance based on very challenging circumstances. Learn about our five steps of readiness.   Click here…

Start.

Many business activities are often discussed, but sometimes don’t get past the conference room table.  It’s easy to sit around and contemplate “your next step”, but when it’s time to put thoughts into action, well, it can be challenging. Why is that? Some might say it’s lack of desire … or interest … in rolling…