DESIGN

Cascading from a powerful brand strategy and platform is the most important output of a brand development exercise – the visual identity, or otherwise known as the logo and style guide. Marketing design is challenging and yet essential to the literal interpretation of a brand value proposition translated into a tangible, visible asset that organizations deliver to the market for quick awareness and consideration. And effective design must work in all mediums through numerous channels. The development and execution of high-quality design requires thoughtful, creative resources that have broad experience across a variety of opportunities.