Modern Marketing
Marketing in the 21st century is remarkably different than ever before. SFB understands that your needs are unique and may be complex. And by looking at each step of the process together, we will better understand your challenges to maximize your opportunities.
Learn more about Modern 4P Marketing.
Click here to explore details about your specific marketing needs and how SFB can help you be successful.
Modern 4p Marketing
Contemporary marketing includes four basic categories that are foundational for a go-to-market value proposition, for both the overall brand and the related offerings. Effective management of these factors, when aligned properly with target audiences, will produce powerful high-demand solutions.
Comprehensive planning is essential. Understand the market, identify your targets and create a strategy to drive success.
Know what the market wants, and build that an offering that helps your customers be successful. Whether tangible products or professional services, your solutions must be aligned to satisfy customer needs and ensure your success.
Understand where your audience exists and deliver coordinated impressions to drive awareness, consideration, adoption and usage. Maximize your resources across multiple channels to ensure the broadest coverage to your targets.
Your resources are valuable and need to be managed effectively. For peace-of-mind, track results, understand outcomes, and make adjustments.
Explore your specific needs … click here.
Your Marketing Needs
From strategy to execution to analysis, a robust marketing approach is the key to your success.
Below are areas where SFB can help you become SMARTER | FASTER | BETTER.
Below are areas where SFB can help you become SMARTER | FASTER | BETTER.
SEE CLIENT RESULTS
Insights
Talk to your targets. In-depth interviews with clients, prospects, focus groups, data analysis and much more
Segmentation
Isolate distinct prospect and client audiences to understand distinct characteristics and provide specific solutions
Brand
Define the foundation of why you exist and how you align with the market … much more than a logo or design
Product
Create compelling and desirable solutions that will attract customers
Design
The visual interpretation and delivery of your brand value proposition
Campaigns
A coordinated, comprehensive approach to promoting your solutions through multiple channels
The 21st century default method of communication. Promotion starts with effective email campaigns.
Website
Your storefront. Your business. You are only as good as your website in today’s marketplace.
Social
Social media must be an integral part of your marketing efforts. LinkedIn, Facebook, Instagram, Twitter and much more.
Analysis
The final piece to a robust marketing program. Understand your results and refine your plans to maximize your opportunities.