OUR TEAM

SFB IDEAS - Innovative Marketing Solutions

Russell Harrell

Russell is a seasoned executive with success in every aspect of marketing. His client engagements include many industries, such as financial services, travel and transportation, healthcare, retail, consumer services and more. Russell previously led U.S. marketing for WorldPay, a global payments processor and a former division of The Royal Bank of Scotland. Before WorldPay, Russell was at Equifax, and helped launch the online e-commerce division for people to buy credit reports and scores. Early in his career, Russell held numerous marketing roles at Delta Air Lines, and most notably, he led the team that launched Delta.com. Russell earned a Bachelor of Business Administration in Accounting from the Terry College of Business at The University of Georgia, and a Masters of Business Administration in Finance from the J. Mack Robinson College of Business at Georgia State University.
SFB IDEAS - Innovative Marketing Solutions

Steve Denker

Steve Denker is a dynamic, experienced marketer who focuses on building robust acquisition and retention programs. Much of his current work includes powerful social media and broader digital marketing campaigns that have yielded outstanding client results. Prior to SFB, Steve was the Vice President of Marketing and Digital for WarnerMedia, focusing on network, VOD and streaming initiatives. In this role, he was responsible for entertainment relationships and marketing functions, including digital strategy and social media, content, planning, allocation and campaign management as well as digital products, websites, apps, and operations. He worked closely with HBO Max, overseeing social and linear executions promoting classic movies on the streaming service. He began his marketing career at The Coca-Cola Company working on experiential executions and customer marketing teams in sports and entertainment. Partners included the NHL, Blockbuster Video, Disney and Universal Studios. A consistent role throughout his career has been forming strategic partnerships with brands across industries including finance and insurance, consumer products, travel and hospitality, and entertainment. Additionally, he has worked with multiple start-ups and was the co-founder COO of Beach.com. In 2015, he was named a Digital Marketer of the Year Finalist from the Technology Association of Georgia.
SFB IDEAS - Innovative Marketing Solutions

Rosemary Griesmer

Rosemary is a full-spectrum marketer, with extensive experience across FinTech, supply chain and big data. Her career has been in B2B organizations with an emphasis on data-driven marketing strategies and programs with measurable ROI. She has extensive experience in product marketing, and was an early adopter of marketing automation.

Rosemary previously led global marketing for Elavon, the payments subsidiary of US Bank. Prior to that, she led the North American field marketing team at Manhattan Associates, a leader in supply chain management software. Her team there included inside sales, and thus involved a keen focus on integrated marketing programs to drive demand generation. She started her career in sales in the payments field before transitioning to product strategy and product marketing roles at Equifax and First Data. Rosemary graduated from Ohio State University with a degree in Marketing, and earned an MBA in Finance from DePaul University.

Rolf Schwieger

Rolf Schwieger

Rolf is an experienced senior product marketing leader with deep expertise in SaaS, fintech, and intelligent automation. His career has focused on driving go-to-market strategy, positioning, and sales enablement in B2B organizations where aligning product, marketing, and sales is critical to growth. He brings a customer-first approach to messaging and has a proven track record of simplifying complex solutions to improve engagement, differentiation, and market traction.

 

Rolf led product marketing at Tungsten Automation, where he was responsible for messaging and GTM execution across a $300 million product portfolio. Prior to that, he held senior marketing roles at Fiserv and First Data, focusing on banking and payments solutions including embedded finance and fintech solutions. At PGi, he established and scaled the product marketing function and contributed to SaaS ARR growth exceeding $100 million by aligning product positioning with market needs and leading go-to-market execution across the portfolio. Rolf brings a full range of product marketing capabilities including customer and market insight, persona development, messaging frameworks, competitive analysis, sales enablement, and launch planning. He began his career in consumer advertising and brings that foundation of clarity and storytelling into every B2B engagement.

 

Rolf earned his degree from the Grady College of Journalism and Mass Communication at the University of Georgia.