SFB IDEAS - Innovative Marketing Solutions

What You Do Matters. But Why?

What You Do Matters. But Why? Sitting with long-time friends and colleagues, our conversation rambled back-and-forth about family, sports, taxes, good food … the usual topics. When we turned to work, I asked how things were going, and what exactly their company does. The response was somewhat expected … our company “monitors this” to “do that” and…