Should your business advertise on social media? You bet(Originally published in the Atlanta Business Chronicle. Click here to see the original copy.) “My business sells industrial equipment to the petroleum industry. It’s a waste of time and money to advertise on Facebook.” If you think the above statement is true, think again. Organizations of…
The ABCs of Business Growth – Easy as 1-2-3 (queue The Jackson 5 hit song ABC) Ok, maybe this song doesn’t immediately make you think of growing your business, but perhaps it will give you an uplifting, high-energy, positive mindset to think about “what’s next” to move forward. In sales-centric organizations – which should include…
Connectivity Standards AllianceThe Connectivity Standards Alliance is the place where industry professionals across the globe come together, paving the way to a world of seamless interaction that is transforming the way we live, work, and play. We believe all objects can work together to enhance our day-to-day experiences, and together we create the standards, tools,…
Robinson Weeks Partners Robinson Weeks Partners is an industrial real estate development and investment firm. Privately held, it sponsors real estate funds and structures joint ventures to develop speculative industrial buildings, multi-phased projects, and customized build-to-suits throughout the United States. As a senior management team, we average over 30 years of individual experience in the…
Big & ThirstyBig & Thirsty Absorbent Arthroscopy Surgical Mats were created by two experienced orthopedic equipment representatives who saw the need after decades of seeing first-hand the challenges in the operating room. Working with highly-regarded surgeons to create the best solution, the Big & Thirsty team created these highly absorbent surgical mats that are ideal…
Atlanta Jewish Film FestivalThe Atlanta Jewish Film Festival (AJFF) is a showcase of international cinema that broadly explores themes of identity, history and culture. The annual festival was founded in the year 2000 by the Atlanta Regional Office of American Jewish Committee (AJC), a global advocacy organization that enhances the wellbeing of the Jewish people…
Chris Smith – Attorney | Trusted AdvisorSince 1991, Chris Smith has represented clients locally in the state of Georgia as a personal injury and business lawyer, and has developed many strong relationships as a trusted advisors to clients from other places in the United States, Europe, Asia, Africa and the Americas. He also is a…
Cut your costs — but not your marketing Every economy has a cycle where spending needs to be adjusted. While it might seem like a bad thing, it’s the result of a constant, healthy friction between financially minded leaders and sales-focused executives. Everyone wants to get the most for the least, drive profits, and delight…
Finding the right value: It’s not about the price tag “Just $19.99. Order today!” Have you ever heard that sales pitch? In fact, maybe that’s something you use in your own marketing approach. And perhaps that worked well prior to the digital age, during a time when there were a defined number of marketing channels:…
Is Your Brand 2020-certified?Looking ahead, a new category of business and brand evaluation emerges. We’ll call it “2020-certified.” Organizations should embrace planning cycles that include stress-testing their operations, products and services — and their brand — to project future performance based on very challenging circumstances. Learn about our five steps of readiness. Click here…
