The Calahan | Friedman team of Dorsey Alston had tremendous success, and expanded to become Beery | Friedman | Cummings, which has since become one of the top residential teams in metro Atlanta. SFB launched the brand platform, inclusive of messaging strategy and visual identity and aligned with the master brand. Key activities included brand strategy,visual identity, social execution, online presence direct response campaigns and more.
Angel Oak Mortgage Solutions offers non-qm and specialized mortgage solutions for brokers throughout the country. SFB resources helped expand brand positioning which included market assessment, competitive review, brand platform development, messaging architecture and more.
ACG architects and delivers state of the art technologies for IT, Security, and Telecommunications. SFB established a baseline to develop the brand strategy through work performed in a company valuation, including corporate strategic planning, market assessment, competitive review, company valuation, brand platform development and more.
AGRO Merchants Group operates over 7.5 million cubic meters of temperature-controlled warehouse and distribution space in the U.S, UK, Austria, Ireland, Spain, Portugal, Poland, Australia, Brazil, Chile and the Netherlands. SFB resources led a variety of marketing functions, including corporate strategic planning, press releases, brand platform development, creative execution, updated online presence, events management, campaign strategies and execution.
Holy Innocents’ Episcopal School is one of the nation’s largest Episcopal schools, enrolling 1,340 students in Grades PK3-12. SFB resources have been actively involved parent organizations and overall campus promotion to prospective new families including football-centric programs, athletic booster club leadership, parent evangelist for prospective new families and more.
For over 65 years, the Northside Youth Organization (NYO) has fostered the growth and development of young athletes as part of the North Atlanta community. SFB resources actively participate with the football program, including market assessment, competitive review, acquisition strategy and execution, league leadership and more.
Atlanta Public Schools is organized into nine high school clusters with distinct feeder patterns. SFB resources created an insights platform for an APS elementary school, which helped school administrators build a communications program inclusive of content, frequency, format and channels. Key activities included market assessment, competitive review, primary research, results interpretation, program recommendations and more.
MasterCard takes an innovative, value-driven approach to the solutions we create and services we offer, making transactions faster, easier, and more convenient and secure. SFB resources led an insights engagement focused on understanding media consumption of target audiences to drive content development and distribution for an operating entity. Key activities included market assessment, competitive review, secondary research, data analysis, program recommendations and more.
Freedom Partners, its members, and other supporters are dedicated to protecting freedom and expanding opportunity for every American. SFB resources led a brand platform development engagement for a Freedom Partners organization, which included market assessment, competitive review, brand platform development, marketing organizational alignment, campaign strategy planning and more.
Citizens Financial Group, Inc. is one of the oldest and largest financial services firms in the United States. SFB resources participated in a variety of partner marketing programs, including market assessment, competitive review, partner development, program management, data analysis and more.
