Atlanta Law Group provides corporate, tax, trusts, real estate, estate planning and investments in a way that makes it easy for you to keep everything organized and legal. SFB assessed current market positioning and refined the overall brand strategy as a basis to revise numerous tactical components, including market assessment, competitive review, value statements, brand platform development and more.
MasterCard takes an innovative, value-driven approach to the solutions we create and services we offer, making transactions faster, easier, and more convenient and secure. SFB resources led an insights engagement focused on understanding media consumption of target audiences to drive content development and distribution for an operating entity. Key activities included market assessment, competitive review, secondary research, data analysis, program recommendations and more.
Citizens Financial Group, Inc. is one of the oldest and largest financial services firms in the United States. SFB resources participated in a variety of partner marketing programs, including market assessment, competitive review, partner development, program management, data analysis and more.
Equifax is a global information solutions company that uses trusted unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world. SFB participated in numerous marketing projects and roles, including competitive review, direct-to-consumer business launch, business intelligence and more.
ServisFirst Bank is a full service commercial bank focused on commercial banking, correspondent banking, cash management, private banking and the professional consumer market. SFB led a market assessment of expansion options in the metro Atlanta market, which included market assessment, competitive review, secondary research, data analysis and more.
From e-commerce to mobile wallets and chip card acceptance, Elavon helps businesses, small and large, accept all payment types. SFB created the marketing and sales platform for Elavon’s support of mobile payments. SFB also worked with the healthcare team to further refine market opportunities and develop new go-to-market strategies, which included market insights, product marketing, sales enablement and more.
Transaction Services provides payment processing and offers innovative and effective solutions for managing business operations while maintaining the highest level of data security. SFB refined the marketing strategy and tactics, including value proposition, brand definition, tactical promotional campaigns, events management, digital presence and more.
Worldpay is a global leader in payments processing technology and solutions for our merchant customers. SFB provided valuable customer insights that improved overall retention. Key activities included Net Promoter Score management, actionable Insights, product strategy and more.