MasterCard

Innovation is at the heart of Mastercard’s 50-year history. We take an innovative, value-driven approach to the solutions we create and services we offer, making transactions faster, easier, and more convenient and secure.

One of the many ways in which we innovate is through our culture and people. We hire talented, inventive employees. We also encourage all employees to participate in efforts that cultivate innovation in local communities such as STEM programs. In addition, we showcase innovation through products such as MasterpassTM and tokenization to deliver value to consumers, merchants and banks alike. And, through outreach to developers and entrepreneurs, we are helping to facilitate improvements across the payments ecosystem that will generate future innovations.

By underpinning innovation in everything we do, we are transforming the way people pay and get paid, helping businesses grow, improving the shopping experience and advancing financial inclusion around the world.

RESULTS

SFB resources led an insights engagement focused on understanding media consumption of target audiences to drive content development and distribution for an operating entity

  • Market assessment
  • Competitive review
  • Secondary research
  • Data analysis
  • Program recommendations

Be SMARTER | FASTER | BETTER. Contact SFB.