Atlanta Public Schools

Atlanta Public Schools is organized into nine high school clusters with distinct feeder patterns. Unlike split-feeder patterns, the cluster model allows all students attending a particular elementary school to matriculate to the same middle school, and students enrolled at that middle school will matriculate to the same high school.


SFB resources created an insights platform for an APS elementary school, which helped school administrators build a communications program inclusive of content, frequency, format and channels

  • Market assessment
  • Competitive review
  • Primary research
  • Results interpretation
  • Program recommendations

SFB IDEAS - Innovative Marketing Solutions