Virtually Better (VBI) grew from the collaborative research of our founders and today is a team of psychologists and technologists who are dedicated to advancing the state of the art in behavioral healthcare. SFB refined and expanded the overall brand platform which led to an updated online presence and numerous tactical demand generation campaigns. Key activities included corporate strategic planning, market assessment, competitive review, brand platform development, creative design, website updates, social channel management and more.
Holy Innocents’ Episcopal School is one of the nation’s largest Episcopal schools, enrolling 1,340 students in Grades PK3-12. SFB resources have been actively involved parent organizations and overall campus promotion to prospective new families including football-centric programs, athletic booster club leadership, parent evangelist for prospective new families and more.
For over 65 years, the Northside Youth Organization (NYO) has fostered the growth and development of young athletes as part of the North Atlanta community. SFB resources actively participate with the football program, including market assessment, competitive review, acquisition strategy and execution, league leadership and more.
Atlanta Public Schools is organized into nine high school clusters with distinct feeder patterns. SFB resources created an insights platform for an APS elementary school, which helped school administrators build a communications program inclusive of content, frequency, format and channels. Key activities included market assessment, competitive review, primary research, results interpretation, program recommendations and more.
MasterCard takes an innovative, value-driven approach to the solutions we create and services we offer, making transactions faster, easier, and more convenient and secure. SFB resources led an insights engagement focused on understanding media consumption of target audiences to drive content development and distribution for an operating entity. Key activities included market assessment, competitive review, secondary research, data analysis, program recommendations and more.
Freedom Partners, its members, and other supporters are dedicated to protecting freedom and expanding opportunity for every American. SFB resources led a brand platform development engagement for a Freedom Partners organization, which included market assessment, competitive review, brand platform development, marketing organizational alignment, campaign strategy planning and more.