Virtually Better

Virtually Better (VBI) grew from the collaborative research of our founders, Dr. Barbara O. Rothbaum, and Dr. Larry F. Hodges. VBI was founded in 1996 with the goal of creating virtual reality environments for use in the treatment of anxiety disorders such as post-traumatic stress disorder (PTSD), fear of public speaking, fear of flying, and fear of heights. Today, Virtually Better is a team of psychologists and technologists who are dedicated to advancing the state of the art in behavioral healthcare.


SFB refined and expanded the overall brand platform which led to an updated online presence and numerous tactical demand generation campaigns. Key activities included:

  • Corporate strategic planning
  • Market assessment
  • Competitive review
  • Brand platform development
  • Creative design
  • Website updates
  • Social channel management