A marketer always faces the same challenge … how do I best describe a product that will make people want to buy? Regardless of the business or the industry or the product … how do I tell you what it is and what it does? And there are many ways to come up with the secret sauce of an effective…
Sales and marketing: Fishing with a netSales and marketing professionals often refer to sales forecasts and pipeline management as “fishing,” which is a simple and appropriate analogy. In essence, in sales or in marketing, you are putting food (your product) in the water (your market) and working to land a big catch (a new client).…
11 ways to make quality assurance part of your company culture Your company is only as good as the quality of your product. Quality assurance should be second-nature among your team members, and the best way to ensure that is to make it part of the company culture. If you lose this mindset, it can…
What You Do Matters. But Why? Sitting with long-time friends and colleagues, our conversation rambled back-and-forth about family, sports, taxes, good food … the usual topics. When we turned to work, I asked how things were going, and what exactly their company does. The response was somewhat expected … our company “monitors this” to “do that” and…
Every time I visit my local big-box warehouse retailer, I’m amazed at how people lose all sense of decorum … using their industrial-strength shopping carts as battering rams … and simply dart from clothing to electronics to cereal to wine … and, of course, to the always highly popular “sample” carts where voracious appetites are…
Many business activities are often discussed, but sometimes don’t get past the conference room table. It’s easy to sit around and contemplate “your next step”, but when it’s time to put thoughts into action, well, it can be challenging. Why is that? Some might say it’s lack of desire … or interest … in rolling…
Kimball Place is a 128,000 square foot, six-story office building in in the northern quandrant of greater Atlanta. Kimball Place is designed to be a Greenstone-featured High Performance Workplace® that inspires creativity and collaboration. SFB provides marketing leadership on behalf of Greenstone Properties in developing the overall value proposition and managing related tactical marketing activities, including market assessment, competitive review, brand platform development, creative design, website launch, social channel management, sales enablement and more.
Midtown Atlanta’s newest and most centrally located environment to Live – Work – Play. 14th+Spring will be a 312,000 square foot, 12-story Class “A+” office tower and is conveniently located at the southeast quadrant of the Downtown Connector and 14th St. SFB provides marketing leadership on behalf of Greenstone Properties in developing the overall value proposition and managing related tactical marketing activities, including market assessment, competitive review, brand platform development, creative design, website launch, social channel management, sales enablement and more.
Virtually Better (VBI) grew from the collaborative research of our founders and today is a team of psychologists and technologists who are dedicated to advancing the state of the art in behavioral healthcare. SFB refined and expanded the overall brand platform which led to an updated online presence and numerous tactical demand generation campaigns. Key activities included corporate strategic planning, market assessment, competitive review, brand platform development, creative design, website updates, social channel management and more.
Preferred Payments has been a leader in the credit card processing industry for 10 years, providing our customers with competitive rates, unparalleled customer service, and the highest quality technology. SFB created and managed numerous demand generation campaigns, which included market assessment, competitive review, expanded brand development, creative design, social channel setup and management, direct response campaigns and more.
