SFB IDEAS - Innovative Marketing Solutions

What You Do Matters. But Why?

What You Do Matters.  But Why? Sitting with long-time friends and colleagues, our conversation rambled back-and-forth about family, sports, taxes, good food … the usual topics. When we turned to work, I asked how things were going, and what exactly their company does. The response was somewhat expected … our company “monitors this” to “do that” and…

The Ant Farm

Every time I visit my local big-box warehouse retailer, I’m amazed at how people lose all sense of decorum … using their industrial-strength shopping carts as battering rams … and simply dart from clothing to electronics to cereal to wine … and, of course, to the always highly popular “sample” carts where voracious appetites are…

SFB IDEAS - Innovative Marketing Solutions

Start.

Many business activities are often discussed, but sometimes don’t get past the conference room table.  It’s easy to sit around and contemplate “your next step”, but when it’s time to put thoughts into action, well, it can be challenging. Why is that? Some might say it’s lack of desire … or interest … in rolling…

Kimball Place

Kimball Place is a 128,000 square foot, six-story office building in in the northern quandrant of greater Atlanta. Kimball Place is designed to be a Greenstone-featured High Performance Workplace® that inspires creativity and collaboration. SFB provides marketing leadership on behalf of Greenstone Properties in developing the overall value proposition and managing related tactical marketing activities, including market assessment, competitive review, brand platform development, creative design, website launch, social channel management, sales enablement and more.

14th+Spring

Midtown Atlanta’s newest and most centrally located environment to Live – Work – Play. 14th+Spring will be a 312,000 square foot, 12-story Class “A+” office tower and is conveniently located at the southeast quadrant of the Downtown Connector and 14th St. SFB provides marketing leadership on behalf of Greenstone Properties in developing the overall value proposition and managing related tactical marketing activities, including market assessment, competitive review, brand platform development, creative design, website launch, social channel management, sales enablement and more.

Virtually Better

Virtually Better (VBI) grew from the collaborative research of our founders and today is a team of psychologists and technologists who are dedicated to advancing the state of the art in behavioral healthcare. SFB refined and expanded the overall brand platform which led to an updated online presence and numerous tactical demand generation campaigns. Key activities included corporate strategic planning, market assessment, competitive review, brand platform development, creative design, website updates, social channel management and more.

Preferred Payments

Preferred Payments has been a leader in the credit card processing industry for 10 years, providing our customers with competitive rates, unparalleled customer service, and the highest quality technology. SFB created and managed numerous demand generation campaigns, which included market assessment, competitive review, expanded brand development, creative design, social channel setup and management, direct response campaigns and more.

Legacy Landscape Design

For over 30 years, Legacy Landscape Design has been helping satisfied clients create enjoyable outdoor spaces. Led by visionary Mark Schisler, the team approaches each project with careful attention to every detail in design and installation to ensure each client’s complete satisfaction. SFB refined the overall brand platform, created a new website and launched multiple campaigns. Key activities included market assessment, competitive review, brand platform development, creative design, website development, email campaigns and more.