Is Your Brand 2020-certified?Looking ahead, a new category of business and brand evaluation emerges. We’ll call it “2020-certified.” Organizations should embrace planning cycles that include stress-testing their operations, products and services — and their brand — to project future performance based on very challenging circumstances. Learn about our five steps of readiness. Click here…
15 virtual meetings tips to keep your team members engagedWith many companies continuing partial or fully remote operations, virtual meetings will remain the standard for many professionals for the foreseeable future. While virtual meetings are an essential tool for distributed teams, they also run the risk of being less engaging than in-person interactions. It’s easy…
Lessons Learned From Role ModelsSome members named people they admire from afar, including well-known thought leaders like Charles Schwab, Malcolm Gladwell, and Bill Gates. Others drew on colleagues, previous supervisors, family members, or even groups they are a part of. The wisdom imparted by these role models was, almost without exception, about attitude and outlook.…
Businesses of all sizes and shapes tend to focus on the tangible components of their brand … what are my products … how is my logo being used … are the right colors together in the correct combination … and so forth. Yes, those are important components of your brand. And, those are the things…
14 important measures to regain your team’s trust after a company setbackEvery company faces setbacks — especially in difficult times like the present. Unavoidable layoffs, disappointing revenue results and failed deals can understandably shake employees’ faith in the company. Leadership will need to regain their trust, and that will take time and effort — but…
Making your first big client pitch? 15 important tips to keep in mindPitching to a potential big client for the first time is an exciting milestone for any entrepreneur or business leader, but it can be intimidating. It’s natural to be nervous — there’s probably a lot riding on the sale. Fortunately, there are many…
16 smart ways to maximize your customer relationshipsA business can’t succeed without its customers. The people who buy your products or services are more than just sales numbers; they’re the key to future business growth through repeat purchases and referrals to other potential customers. That’s why it’s in every company’s best interest to prioritize strong…
When Customers Defend YOUR Brand Random things sometimes drive unique thoughts. And so, here is a recent observation from some high school students. The story goes like this. A somewhat introverted student at one school was ridiculed by students at another school … claiming on social media that the student was uncool, awkward, and in so many words…
14 strategies to help eliminate bias in hiring Everyone can be influenced by unconscious biases. Recognizing the existence of biases and developing strategies to overcome them can help ensure a fair and equitable workplace. This is especially important when hiring new staff — a process in which biases can easily influence decisions. Click here…
14 ways leaders can get comfortable with not having all the answersAs a leader, your employees look to you for guidance. While your expertise and insight can help in many situations, you won’t always have a ready solution for them. Not having an answer can be an uncomfortable feeling, and being candid about it can…