Connectivity Standards Alliance

The Connectivity Standards Alliance is the place where industry professionals across the globe come together, paving the way to a world of seamless interaction that is transforming the way we live, work, and play. We believe all objects can work together to enhance our day-to-day experiences, and together we create the standards, tools, and platforms which make this possible.

We create, evolve, and manage IoT technology standards through a well-established, collaborative process. We empower companies with practical, usable assets and tools to ease and accelerate development, freeing them to focus on new areas of IoT innovation. Our strong certification programs help Members avoid unnecessary development cycles, ensure compliance, and validate interoperability. Certification and our stamp of approval tell the world they can buy and use Alliance-certified products and platforms with confidence. We are allies for a connected future. Our membership, spanning the globe and the IoT value chain, actively seeks to promote the benefits of global, open standards, the value of the IoT to customers and consumers, and to break down the barriers to broad access and adoption of IoT technologies and solutions.

The newest data standard – Matter – is built around a shared belief that smart home devices should be secure, reliable, and seamless to use. By building upon Internet Protocol (IP), Matter will enable communication across smart home devices, mobile app, and cloud services, and define a specific set of IP-based networking technologies for device certification.


SFB was selected by the Connectivity Standards Alliance (formerly Zigbee Alliance) to support the rebrand of Zigbee Alliance and the launch of the newest data standard – Matter – which will significantly advance the interoperability of smart devices regardless of operating system. Included in this effort were:

  • Market assessment
  • Competitive review
  • Brand platform deployment
  • Creative design
  • Microsite launch