Bella Baby

Bella Baby is the face of hospital baby portraiture. We bring experienced, professional photographers into the hospitals to capture your baby’s first photograph with a natural, artistic style. SFB led a review and audit of current marketing activities and recommended updates to the overall marketing operations. Key activities included market assessment, competitive review, brand audit, tactical execution review, recommended updates to marketing operations and more.

Beery Friedman Cummings

The Calahan | Friedman team of Dorsey Alston had tremendous success, and expanded to become Beery | Friedman | Cummings, which has since become one of the top residential teams in metro Atlanta. SFB launched the brand platform, inclusive of messaging strategy and visual identity and aligned with the master brand. Key activities included brand strategy,visual identity, social execution, online presence direct response campaigns and more.

Freedom Partners

Freedom Partners, its members, and other supporters are dedicated to protecting freedom and expanding opportunity for every American. SFB resources led a brand platform development engagement for a Freedom Partners organization, which included market assessment, competitive review, brand platform development, marketing organizational alignment, campaign strategy planning and more.

Equifax

Equifax is a global information solutions company that uses trusted unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world. SFB participated in numerous marketing projects and roles, including competitive review, direct-to-consumer business launch, business intelligence and more.
Primary research
Data analysis

MessageGears

MessageGears is the only hybrid email marketing platform that combines the power and security of on-premises software with the efficiency and scalability of the cloud. SFB refined the go-to-market strategy, with a pivot from a technology-centric approach to an enterprise market-needs approach. Key activities included market insights, creative oversight, messaging strategy, lead generation, campaign enablement and more.

PREMEDEX

PREMEDEX provides a full-scale platform for all your patient communications needs through a cloud-based, easy-to-use system. SFB created and manages the overall marketing strategy for PREMEDEX, including market insights, value proposition, visual identity, product strategy, sales enablement, digital strategy / execution, events management and more.