J&R Brewing Co.

Founded in Mississippi, J&R Brewing embodies the spirit of the Magnolia State. Wherever life’s road takes you, even with the turns and twists that you don’t expect, the Weevie Road gets you back to where you started…to a place that is warm, friendly, dependable and reliable. Like our name, we value our heritage and the many friendships we make along the way. Weevie Road captures the spirit of J&R Brewing. From our roots in serving others that now extends well beyond that legacy, we’ve created a brew that delivers a great balance of new adventures balanced with expected satisfaction.


SFB resources created the initial brand platform for this craft brew based in Jackson, MS.

  • Brand platform
  • Visual identity
  • Marketing collateral
  • Online presence