Beery Friedman Cummings

The Calahan | Friedman team of Dorsey Alston had tremendous success, and expanded to become Beery | Friedman | Cummings, which has since become one of the top residential teams in metro Atlanta. SFB launched the brand platform, inclusive of messaging strategy and visual identity and aligned with the master brand. Key activities included brand strategy,visual identity, social execution, online presence direct response campaigns and more.

AGRO Merchants Group

AGRO Merchants Group operates over 7.5 million cubic meters of temperature-controlled warehouse and distribution space in the U.S, UK, Austria, Ireland, Spain, Portugal, Poland, Australia, Brazil, Chile and the Netherlands. SFB resources led a variety of marketing functions, including corporate strategic planning, press releases, brand platform development, creative execution, updated online presence, events management, campaign strategies and execution.

Holy Innocents’ Episcopal School

Holy Innocents’ Episcopal School is one of the nation’s largest Episcopal schools, enrolling 1,340 students in Grades PK3-12. SFB resources have been actively involved parent organizations and overall campus promotion to prospective new families including football-centric programs, athletic booster club leadership, parent evangelist for prospective new families and more.

Northside Youth Organization

For over 65 years, the Northside Youth Organization (NYO) has fostered the growth and development of young athletes as part of the North Atlanta community. SFB resources actively participate with the football program, including market assessment, competitive review, acquisition strategy and execution, league leadership and more.

Equifax

Equifax is a global information solutions company that uses trusted unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world. SFB participated in numerous marketing projects and roles, including competitive review, direct-to-consumer business launch, business intelligence and more.
Primary research
Data analysis

Cooltrax

For over 10 years, Cooltrax singular focus has been on providing real-time temperature monitoring of temperature sensitive products as they travel through the entire cold chain. SFB led marketing for the U.S. division of this Australian-based company, which included market assessment, competitive review, brand platform development, creative strategy, updated website, events management, campaign strategies and execution and more.