is a multi-media platform including online, TV, and radio in the metropolitan markets of Atlanta, Nashville, Tampa, Birmingham, and Dallas Fort Worth. Thousands rely on, the free online resource where consumers can obtain Dale’s recommendations to find the best local businesses. Dale and his consumer investigative team stringently vet and review businesses according to reputation, price, quality, and customer service. Those meeting the highest standards are eligible to become TrustDale “Certified” gaining Dale’s personal endorsement and the opportunity for promotion through TrustDale’s multi-media presence.


SFB led the effort to expand from one market to five markets (Atlanta, Birmingham, Dallas/Ft. Worth, Nashville, Tampa)

  • Market strategy
  • Media management (planning/negotiating/buying/measurement)
  • Creative design
  • Production guidance
  • Business development
  • Partnership management