Beery | Friedman | Cummings

The Calahan | Friedman team of Dorsey Alston had tremendous success, and expanded to become Beery | Friedman | Cummings, which has since become one of the top residential teams in metro Atlanta.


SFB launched the brand platform, inclusive of messaging strategy and visual identity, to be both consistent with the master brand, and also uniquely distinctive within the market.

  • Brand strategy
  • Visual identity
  • Social execution
  • Online presence
  • Direct response campaigns