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March 11, 2021

SFB IDEAS - Innovative Marketing Solutions

Cut your costs — but not your marketing

Business Journals Leadership Trust, Leadership, Product, StrategyBy SFBMarch 11, 2021

Cut your costs — but not your marketing Every economy has a cycle where spending needs to be adjusted. While it might seem like a bad thing, it’s the result of a constant, healthy friction between financially minded leaders and sales-focused executives. Everyone wants to get the most for the least, drive profits, and delight…

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