Big & Thirsty

Big & Thirsty Absorbent Arthroscopy Surgical Mats were created by two experienced orthopedic equipment representatives who saw the need after decades of seeing first-hand the challenges in the operating room. Working with highly-regarded surgeons to create the best solution, the Big & Thirsty team created these highly absorbent surgical mats that are ideal for orthopedic, gynecological and urological cases. These mats provide a high-grip, no-slip experience, which is critical for both patients and medical staff to have the safest, most reliable surgical environment possible. Big & Thirsty mats are highly absorbent while also cushioned, and truly deliver a best-in-class solution to collect excessive operating room fluids.

RESULTS

SFB delivered a new website that provided a significantly improved brand presence that also performed much better in search results. Key activities included:

  • Market assessment
  • Competitive review
  • Brand platform development
  • Creative design
  • Website launch
  • Search engine optimization

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