MasterCard

MasterCard takes an innovative, value-driven approach to the solutions we create and services we offer, making transactions faster, easier, and more convenient and secure. SFB resources led an insights engagement focused on understanding media consumption of target audiences to drive content development and distribution for an operating entity. Key activities included market assessment, competitive review, secondary research, data analysis, program recommendations and more.

Equifax

Equifax is a global information solutions company that uses trusted unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world. SFB participated in numerous marketing projects and roles, including competitive review, direct-to-consumer business launch, business intelligence and more.
Primary research
Data analysis

Trane

Trane makes high performance buildings better for everyone inside. SFB resources led a collaborative effort for a Trane distributor, with a focus on a pivot from a legacy brand as a commercial services provider to an innovative technology leader. Key activities included market assessment, customer insights, brand platform development, market testing, creative execution, brand launch and more.

Cooltrax

For over 10 years, Cooltrax singular focus has been on providing real-time temperature monitoring of temperature sensitive products as they travel through the entire cold chain. SFB led marketing for the U.S. division of this Australian-based company, which included market assessment, competitive review, brand platform development, creative strategy, updated website, events management, campaign strategies and execution and more.

Reunion Group

Reunion Group is a versatile marketing services firm that’s big on affinity programs offered through commercial partners. SFB led the development of content creation and campaign execution for a new turn-key service offering that is private-labeled under many retail brands, including market assessment, content development, design oversight, campaign strategy and execution and more.

MessageGears

MessageGears is the only hybrid email marketing platform that combines the power and security of on-premises software with the efficiency and scalability of the cloud. SFB refined the go-to-market strategy, with a pivot from a technology-centric approach to an enterprise market-needs approach. Key activities included market insights, creative oversight, messaging strategy, lead generation, campaign enablement and more.

Elavon

From e-commerce to mobile wallets and chip card acceptance, Elavon helps businesses, small and large, accept all payment types. SFB created the marketing and sales platform for Elavon’s support of mobile payments. SFB also worked with the healthcare team to further refine market opportunities and develop new go-to-market strategies, which included market insights, product marketing, sales enablement and more.