AGRO Merchants Group

AGRO Merchants Group operates over 7.5 million cubic meters of temperature-controlled warehouse and distribution space in the U.S, UK, Austria, Ireland, Spain, Portugal, Poland, Australia, Brazil, Chile and the Netherlands. SFB resources led a variety of marketing functions, including corporate strategic planning, press releases, brand platform development, creative execution, updated online presence, events management, campaign strategies and execution.

Holy Innocents’ Episcopal School

Holy Innocents’ Episcopal School is one of the nation’s largest Episcopal schools, enrolling 1,340 students in Grades PK3-12. SFB resources have been actively involved parent organizations and overall campus promotion to prospective new families including football-centric programs, athletic booster club leadership, parent evangelist for prospective new families and more.

Northside Youth Organization

For over 65 years, the Northside Youth Organization (NYO) has fostered the growth and development of young athletes as part of the North Atlanta community. SFB resources actively participate with the football program, including market assessment, competitive review, acquisition strategy and execution, league leadership and more.

Equifax

Equifax is a global information solutions company that uses trusted unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world. SFB participated in numerous marketing projects and roles, including competitive review, direct-to-consumer business launch, business intelligence and more.
Primary research
Data analysis

Trane

Trane makes high performance buildings better for everyone inside. SFB resources led a collaborative effort for a Trane distributor, with a focus on a pivot from a legacy brand as a commercial services provider to an innovative technology leader. Key activities included market assessment, customer insights, brand platform development, market testing, creative execution, brand launch and more.

Cooltrax

For over 10 years, Cooltrax singular focus has been on providing real-time temperature monitoring of temperature sensitive products as they travel through the entire cold chain. SFB led marketing for the U.S. division of this Australian-based company, which included market assessment, competitive review, brand platform development, creative strategy, updated website, events management, campaign strategies and execution and more.

MessageGears

MessageGears is the only hybrid email marketing platform that combines the power and security of on-premises software with the efficiency and scalability of the cloud. SFB refined the go-to-market strategy, with a pivot from a technology-centric approach to an enterprise market-needs approach. Key activities included market insights, creative oversight, messaging strategy, lead generation, campaign enablement and more.