Holy Innocents’ Episcopal School

Holy Innocents’ Episcopal School is one of the nation’s largest Episcopal schools, enrolling 1,340 students in Grades PK3-12. SFB resources have been actively involved parent organizations and overall campus promotion to prospective new families including football-centric programs, athletic booster club leadership, parent evangelist for prospective new families and more.

Northside Youth Organization

For over 65 years, the Northside Youth Organization (NYO) has fostered the growth and development of young athletes as part of the North Atlanta community. SFB resources actively participate with the football program, including market assessment, competitive review, acquisition strategy and execution, league leadership and more.

Atlanta Public Schools

Atlanta Public Schools is organized into nine high school clusters with distinct feeder patterns. SFB resources created an insights platform for an APS elementary school, which helped school administrators build a communications program inclusive of content, frequency, format and channels. Key activities included market assessment, competitive review, primary research, results interpretation, program recommendations and more.

Freedom Partners

Freedom Partners, its members, and other supporters are dedicated to protecting freedom and expanding opportunity for every American. SFB resources led a brand platform development engagement for a Freedom Partners organization, which included market assessment, competitive review, brand platform development, marketing organizational alignment, campaign strategy planning and more.

Equifax

Equifax is a global information solutions company that uses trusted unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world. SFB participated in numerous marketing projects and roles, including competitive review, direct-to-consumer business launch, business intelligence and more.
Primary research
Data analysis

Trane

Trane makes high performance buildings better for everyone inside. SFB resources led a collaborative effort for a Trane distributor, with a focus on a pivot from a legacy brand as a commercial services provider to an innovative technology leader. Key activities included market assessment, customer insights, brand platform development, market testing, creative execution, brand launch and more.

Cooltrax

For over 10 years, Cooltrax singular focus has been on providing real-time temperature monitoring of temperature sensitive products as they travel through the entire cold chain. SFB led marketing for the U.S. division of this Australian-based company, which included market assessment, competitive review, brand platform development, creative strategy, updated website, events management, campaign strategies and execution and more.