Reunion Group

Reunion Group is a versatile marketing services firm that’s big on affinity programs offered through commercial partners. SFB led the development of content creation and campaign execution for a new turn-key service offering that is private-labeled under many retail brands, including market assessment, content development, design oversight, campaign strategy and execution and more.


MessageGears is the only hybrid email marketing platform that combines the power and security of on-premises software with the efficiency and scalability of the cloud. SFB refined the go-to-market strategy, with a pivot from a technology-centric approach to an enterprise market-needs approach. Key activities included market insights, creative oversight, messaging strategy, lead generation, campaign enablement and more.


From e-commerce to mobile wallets and chip card acceptance, Elavon helps businesses, small and large, accept all payment types. SFB created the marketing and sales platform for Elavon’s support of mobile payments. SFB also worked with the healthcare team to further refine market opportunities and develop new go-to-market strategies, which included market insights, product marketing, sales enablement and more.

Greenstone Properties

Greenstone is a privately owned, boutique real estate firm based in Atlanta. SFB refined the overall market positioning for Greenstone, and then delivered a modern digital presence along with complimentary sales materials. Key activities included market insights, brand platform refinement, visual identity, sales enablement and more.


PREMEDEX provides a full-scale platform for all your patient communications needs through a cloud-based, easy-to-use system. SFB created and manages the overall marketing strategy for PREMEDEX, including market insights, value proposition, visual identity, product strategy, sales enablement, digital strategy / execution, events management and more.

Calahan | Friedman

Susan Calahan joined with long time friend, Geoff Friedman, to form the Calahan | Friedman. With over 45 years of real estate experience between the two of them, Geoff and Susan make a perfect team. SFB launched the brand platform inclusive of messaging strategy and visual identity and aligned with the master brand. Key activities included brand strategy, visual identity, social execution, online presence, direct response campaigns and more. is a multi-media platform including online, TV, and radio in the metropolitan markets of Atlanta, Nashville, Tampa, Birmingham, and Dallas Fort Worth. SFB led the effort to expand from one market to five markets, including key activities of market strategy, media management (planning/negotiating/buying/measurement), creative design, production guidance, business development, partnership management and more.