Freedom Partners

Freedom Partners, its members, and other supporters are dedicated to protecting freedom and expanding opportunity for every American. SFB resources led a brand platform development engagement for a Freedom Partners organization, which included market assessment, competitive review, brand platform development, marketing organizational alignment, campaign strategy planning and more.


Trane makes high performance buildings better for everyone inside. SFB resources led a collaborative effort for a Trane distributor, with a focus on a pivot from a legacy brand as a commercial services provider to an innovative technology leader. Key activities included market assessment, customer insights, brand platform development, market testing, creative execution, brand launch and more.


For over 10 years, Cooltrax singular focus has been on providing real-time temperature monitoring of temperature sensitive products as they travel through the entire cold chain. SFB led marketing for the U.S. division of this Australian-based company, which included market assessment, competitive review, brand platform development, creative strategy, updated website, events management, campaign strategies and execution and more.

Reunion Group

Reunion Group is a versatile marketing services firm that’s big on affinity programs offered through commercial partners. SFB led the development of content creation and campaign execution for a new turn-key service offering that is private-labeled under many retail brands, including market assessment, content development, design oversight, campaign strategy and execution and more.

Servis1st Bank

ServisFirst Bank is a full service commercial bank focused on commercial banking, correspondent banking, cash management, private banking and the professional consumer market. SFB led a market assessment of expansion options in the metro Atlanta market, which included market assessment, competitive review, secondary research, data analysis and more.


MessageGears is the only hybrid email marketing platform that combines the power and security of on-premises software with the efficiency and scalability of the cloud. SFB refined the go-to-market strategy, with a pivot from a technology-centric approach to an enterprise market-needs approach. Key activities included market insights, creative oversight, messaging strategy, lead generation, campaign enablement and more.


From e-commerce to mobile wallets and chip card acceptance, Elavon helps businesses, small and large, accept all payment types. SFB created the marketing and sales platform for Elavon’s support of mobile payments. SFB also worked with the healthcare team to further refine market opportunities and develop new go-to-market strategies, which included market insights, product marketing, sales enablement and more.