Greenstone Properties

Greenstone is a privately owned, boutique real estate firm based in Atlanta. SFB refined the overall market positioning for Greenstone, and then delivered a modern digital presence along with complimentary sales materials. Key activities included market insights, brand platform refinement, visual identity, sales enablement and more.


PREMEDEX provides a full-scale platform for all your patient communications needs through a cloud-based, easy-to-use system. SFB created and manages the overall marketing strategy for PREMEDEX, including market insights, value proposition, visual identity, product strategy, sales enablement, digital strategy / execution, events management and more.

Calahan | Friedman

Susan Calahan joined with long time friend, Geoff Friedman, to form the Calahan | Friedman. With over 45 years of real estate experience between the two of them, Geoff and Susan make a perfect team. SFB launched the brand platform inclusive of messaging strategy and visual identity and aligned with the master brand. Key activities included brand strategy, visual identity, social execution, online presence, direct response campaigns and more. is a multi-media platform including online, TV, and radio in the metropolitan markets of Atlanta, Nashville, Tampa, Birmingham, and Dallas Fort Worth. SFB led the effort to expand from one market to five markets, including key activities of market strategy, media management (planning/negotiating/buying/measurement), creative design, production guidance, business development, partnership management and more.